Judy Galloway Managing Partner



Judy Galloway, Managing Partner

Judy Galloway, Managing Partner, is a market researcher and adjunct professor. Named an “It” market researcher by Women’s Wear Daily Beauty Biz in 2005, she has also served as an Adjunct Professor of Market Research & Consumer Behavior teaching in the Masters Degree Program in Cosmetics & Fragrance Marketing and Management at FIT [Fashion Institute of Technology] the State University of New York and currently teaches Market Research, Consumer Behavior, and Digital Consumer Behavior at New York University. She also publishes the G-Ometer Report ©, a trend forecast that charts the characteristics and contradictions of our culture.

Judy began her career as a Fashion Coordinator at Bloomingdale’s Dept. Store and then spent 14 years at Avon Products Inc. including positions as Director of Marketing, Director of International, Director of Sales Support and Director of Strategic Planning. After leaving Avon, she was Vice President of Waverly Fabrics & Home Furnishings and then Executive Vice President of Sullivan & Company, a communications agency to Fortune 200 companies including Avon Products and MasterCard. Judy has had extensive experience in all channels of distribution including retail, online, direct sales, party plan selling and direct mail. She has conducted numerous research projects, both quantitative and qualitative; traditional and digital.

She frequently moderates focus groups, conducts in-depth interviews and in-home ethnographies. In addition to qualitative projects, she executes many quantitative research projects including attitude & usage, brand awareness, customer satisfaction and tracking studies. Results of studies Judy has conducted have been published in The New York Times, Wall Street Journal and Brand Week.

Judy holds a BA in sociology from Mary Baldwin College in Staunton, Virginia. She completed the Columbia Business School Marketing Management program and is a graduate of the RIVA Research Institute. She was also a member of Faith Popcorn’s BrainReserve Talent Bank.