Judy Galloway Managing Partner

 

 

Judy Galloway, Managing Partner

Judy Galloway, Managing Partner, is a market researcher and brand marketer. Named an “It” market researcher by Women’s Wear Daily Beauty Biz in 2005, she has also served as an Adjunct Professor of Market Research & Consumer Behavior teaching in the Masters Degree Program in Cosmetics & Fragrance Marketing and Management at FIT [Fashion Institute of Technology] the State University of New York. She currently publishes the G-Ometer Report ©, a trend forecast that charts the characteristics and contradictions of our culture.

Judy began her career as a Fashion Coordinator at Bloomingdale’s Dept. Store and then spent 14 years at Avon Products Inc. including positions as Director of Marketing, Director of International, Director of Sales Support and Director of Strategic Planning. After leaving Avon, she was Vice President of Waverly Fabrics & Home Furnishings and then Executive Vice President of Sullivan & Company, a communications agency to Fortune 200 companies including Avon Products and MasterCard. A pioneer in online marketing, she launched a branded Website for the Waverly brand in 1994 and was head of marketing for an early stage Internet company. Judy has had extensive experience in all channels of distribution including retail, online, direct sales, party plan selling and direct mail. She has conducted numerous research projects, both quantitative and qualitative, as well as innovation sessions and new product ideation sessions for major brands including Bumble and bumble Hair Care, Lancôme, Estée Lauder, H&M retail, New York & Company, Johnson & Johnson and Hamilton Beach.

She frequently moderates focus groups, conducts in-depth interviews and in-home ethnographies using her proprietary Deep Dive Research © process. In addition to qualitative projects, she executes many quantitative research projects including attitude & usage, brand awareness, customer satisfaction and tracking studies. Results of studies Judy has conducted have been published in The New York Times, Wall Street Journal and Brand Week.

Judy holds a BA in sociology from Mary Baldwin College in Staunton, Virginia where she has named Visiting Marketing Scholar, is a current member of The Board of Visitors and was elected the Symth Leadership speaker in 2005. She completed the Columbia Business School Marketing Management program and is a graduate of the RIVA Research Institute. She is also a member Faith Popcorn’s BrainReserve Talent Bank.

Until the brand was recently sold to Proctor & Gamble, Judy was a member of the Advisory Board of NIOXON Hair Care. She is a Committee Chairperson of QRCA (Qualitative Research Consultants Associations), a Professional Member of the World Future Society, Fashion Group International and the AMA Healthcare SIG.